Saturday, May 30, 2009

Using audio branding to promote your business



This is the first post in an ongoing series where I will be introducing you to various individuals that I have had the good fortune to meet and or do business with. Folks, allow me to introduce to one of Atlanta's best, a dynamic young woman named Denise Phinn. She is the owner of Sound Marketing Designs.

So, what is Denise bring to the table and how does she help people?

Everybody wants to get noticed, but how should a person go about getting noticed?

Let me direct your attention to something before I answer that question.

Babies cry for attention. Men and women go to great lengths to get the attention of a person that they have a romantic interest in. Businesses do all types of promotions and offer incentives to attract new customers and to upsell their existing customers.

With the advent of social media like Facebook, Myspace, Twitter, LinkedIn, and YouTube, people are very excited to be able to leverage the power of the Internet to share their personal interests and/or to market their business. However, the World Wide Web is a big place and it is easy to get lost in the crowd.

One thing that business owners can do for their business is to brand themselves.

What Denise does is help people audio brand their business by creating jingles and doing voice overs. This way a small business owner can better promote their business and stand out in the crowd.

We all whistle, hum, or sing jingles that we hear all the time. Most of us do it unconsciously. Wouldn't you like to have a jingle that is associated with your business to be in playing in the head and being whistled, hummed, or sang by prospects? That is where Denise Phinn and Sound Marketing Designs come in.

I had the pleasure of meeting Denise and doing business with her. We met on a social networking site for small business owners and quickly took the online conversation offline (telephone). Her audio branding services really piqued my interest so I decided to retain her to help me with creating a jingle for my business, Grassroots Business Network, LLC.

We then had the opportunity to meet face-to-face earlier this month when she was in NYC on business. Ladies and gentlemen, this young lady really impressed me with her poise, passion for her business, and the excellent value she brings to the marketplace. Also, her rates are very reasonable and her turn-around time on delivering the finished product to you is impressive and sets a high standard.

Denise is really good a what she does.

I had the pleasure of interviewing Denise on the GBN Talk Radio Show recently, and you can listen to the recording of the interview by clicking on the link below. At the beginning of the show you'll hear the jingle that Denise created for radio show.

Click on the player below to listen to the interview with Denise Phinn.



I highly recommend Denise Phinn. Her services are particularly relevant for those interested in podcasting, creating a musical theme or voice intro to their website, or for voice over work for radio commercials and video.

She really studies your business while she walks you through creating tagline and jingle.

For instance, McDonald's has a cool tagline - "You deserve a break today." and it is supporting by a catchy music jingle and singing voice over.

How about the FreeCreditReport.com commercials you hear on the radio and see on TV. Those are stellar examples of how big businesses use audio branding as part of the marketing strategy.

You can do the same for your business. You can compete with big boys now.

Please reach out to Denise if you would like to learn more about branding your business.

Also, ...

Who do you know who would be interested getting new customers for their business? Denise Phinn and Sound Marketing Designs can help.

All the best,

Thursday, May 14, 2009

There are giants among us




The intention of this blog is to be a gateway to introducing you to quality individuals across the USA who have taken the entrepreneurial plunge.

As of this posting, I will be focusing on highlighting small biz success stories in the following cities: the Greater NYC metro area; Charlotte, NC; and Atlanta, GA.

These small biz success stories are home-based entrepreneurs, sole proprietors, and micro business owners (up to 5 employees).

Robert Kiyosaki, the author of the Rich Dad series of best-selling books says that business is a team sport.

Any two of us is a lot smarter and stronger than any one of us. So get inspired then get your butt in gear.

Stay tuned, wonderful small biz success stories are on the way...